What had to change.
Make technical performance goods feel desirable while preserving the hierarchy needed for browsing, sizing and purchase decisions.
PortfolioInteractive browser prototype
Ecommerce / Performance goods / 2026
RARE//UNIT®
A performance-objects ecommerce concept with a sharp technical retail system, product exploration and collection-level interaction.
OPEN DEMO RARE//UNIT®
SOURCE-REVIEWED DEMOFull screen
01 / DECISION
The problem and the move.
Interactive prototype · Interactive browser prototype · 2026
What we designed.
A minimal, high-contrast store where product attributes, activity and inventory cues stay close to the visual object.
02 / SYSTEM
One structure. Real product depth.
Single-page browser prototype with a client-side product data model and interactive collection states.
HTMLCSSJavaScript
- Product catalogue
- Category filters
- Product detail
- Collection views
- Cart interactions
03 / PROOF
A focused ecommerce direction that combines fashion energy with structured product information.
- Standalone interactive HTML prototype supplied
- Product filters and detail states are clickable
- Product visuals load from the supplied experience